New York, New York (July 1, 2014). Music Brings Life, a non-profit blood awareness organization, is taking an innovative approach to ensuring a stable community blood supply within New York City's minority communities. The Brooklyn-based organization will hold a series of summer concerts and blood drives to educate people in the Black, Latino and Caribbean communities about the importance of donating blood.
Grammy-award winning reggae superstar Shaggy has decided to take the time out of his hectic touring schedule to be a part of this worthy cause. Shaggy will be the headline performer at the first Summer Music Series and Blood Drive for this year, on July 2 at Brooklyn Borough Hall Plaza.
"As a strong supporter and philanthropist for children in need, I see this as an opportunity to support a very important cause. I ask for everyone to come out and give blood and see me perform while at it. By taking an hour out your day you can save a live" says Shaggy.
It is often difficult to collect enough blood donations to meet patient needs during the summer months, when schools are out and many families are on vacation. Music Brings Life and the American Red Cross are working together to overcome this seasonal challenge.
Music Brings Life is producing a series of live music events in Brooklyn this summer to promote blood awareness. At each of these events we will be holding blood drives with our partner, the American Red Cross.
Other performers will be Ricky Blaze, Ruby Collins, Young Devyn, Olivia from VH1's "Love & Hip Hop," Phearnone (Shayshahn MacPherson), Star Laurel and Music Brings Life president and founder Keenan "Special" Bristol. Music will be provided by Hot 97's DJ Magic and DJ Young Chow.
The blood drives will be held the same day as the music events and will be from 10:00 a.m. to 3:00 p.m. inside air-conditioned Borough Hall. Blood donations will be collected by the American Red Cross. As an incentive, the first 200 people who come out to donate blood at one of the three blood drives will receive a free ticket to the 2014 5Alarm Blaze Music Brings Life Blood Awareness Concert on Sunday, August 31 at Stage 48 (605 West 48th Street) in Manhattan, which will feature the hottest Caribbean artists of the year.
For more information about the Summer Music Series and blood drives, visit www.musicbringslife.org
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